About HALT Fire — Prime Safety US Inc.

Our Story.
From GreenFire to HALT.

Founded on a single conviction: fire suppression should protect life — not create new health and environmental hazards. From GreenFire’s founding in 2016 to the April 2026 acquisition, HALT Fire now delivers the most complete PFAS-free fire suppression platform in America — spanning consumer, industrial, and professional markets. Patented technology. Government-tested. Made in USA.

HALT Fire mission — non-toxic fire suppression protecting people and the environment
Our Mission

Fire Safety That's Safe for
Everyone.

Since GreenFire’s founding in 2016, the mission has been clear: fire suppression products should protect life — not create new health hazards for the people who use them or the communities they protect. Every formula we make is 100% PFAS-free, non-carcinogenic, and NSF certified safe around food, children, and the environment.

HALT Fire’s April 2026 acquisition of GreenFire marks the pivotal next chapter — unifying the leading PFAS-free consumer fire safety brand with the most rigorously certified industrial firefighting foam on the market. Together, HALT now serves consumers at home, fire departments in the field, contractors on job sites, and industrial operators in the most demanding environments on earth.

HALT Fire is owned and operated by Prime Safety US Inc., headquartered in the United States. We formulate, manufacture, and quality-test every product domestically. We innovate continuously, publish our certifications transparently, and measure our success by the lives we protect — not just the fires we put out.

2016
GreenFire® Founded — The Science Behind HALT
3
Product Divisions: Consumer, Industrial & Professional
100%
PFAS-Free — Zero Forever Chemicals in Every Product
8+
Independent Industry Certifications & Ratings
Our History

The Road to HALT

From founding to the present day — a history of pushing the boundaries of what fire suppression technology can be.

2016

GreenFire Founded

GreenFire® is formed to provide a safe & effective green fire suppression alternative — establishing the patented PFAS-free formula and science that would power the entire HALT product line.

2018

First NSF Registration for Food-Safe Fire Protection

GreenFire® obtains the first NSF Registration Mark for a food-safe fire protection product as a wetting agent — confirming the formula is safe around food processing equipment and food preparation surfaces.

2020

Multi-Class Patent Secured

GreenFire® obtains a Multi-Class A/B Wetting Agent Firefighting Foam patent — cementing the proprietary PFAS-free formula as the leading technology for structure, wildland, and vehicle fire suppression.

2022

UL Certification & ASTM E84 Ratings

GreenFire® obtains Multi-Class Foam Wetting Agent UL Certification. GreenFire Pro Defense obtains ASTM E84 rating. GreenFire® also obtains ASTM E84 Class 1(A) rating — meeting the highest standards in fire safety and building materials.

2024

HALT! Consumer Products Formed

HALT! Fire consumer products are formed using the GreenFire® formula — bringing proven PFAS-free fire suppression technology into the home as a safer & more effective solution for everyday consumers.

2025

HALT! Industrial Formed & National Consumer Expansion

HALT! Industrial is officially formed — combining HALT!'s sales and commercial operations with the science and expertise of the GreenFire® formula. HALT! Fire home extinguishers and fire blankets expand nationwide across grocery, military, drug, and Amazon channels simultaneously.

2026

HALT Fire Acquires GreenFire® — One Unified Platform

In April 2026, HALT Fire (Prime Safety US Inc.) officially acquires Fire Suppression Innovations Inc. (GreenFire®), announced via PR Newswire. The acquisition creates America's most complete PFAS-free fire suppression platform — unifying consumer, industrial, and professional divisions under a single brand committed to zero forever chemicals.

Leadership Team

The People Behind HALT

A team of fire safety experts, chemists, entrepreneurs, and industry veterans — united by a commitment to protecting people and the environment without toxic chemicals.

Robert Schiederer
Rob Schiederer
President
Rob brings over 40 years experience in CPG. He created & scaled one of the most successful sales & marketing agencies in Bentonville, Arkansas, merging with another agency & acquiring 5 others before being acquired by Accenture. He has worked with Kraft Foods, Unilever, Mars Chocolate, Hershey, Kimberly Clark, Walmart & Sam's Club.
Jerry Bello
Jerry Bello
Chairman
A serial entrepreneur, Jerry has repeatedly identified consumer trends ahead of the curve & created disruptive products, including Veggie Straws & Brownie Brittle, leading to major exits. Before CPG, Jerry was an intravenous medicine pharmacist, founding an infusion services healthcare company later acquired by Pediatric Services of America.
Brandon Miller
Brandon Miller
Product Development & Environmental Integrity
Brandon is a pioneering leader in the organics industry with over 25 years of experience, known for developing innovative solutions in commercial food production & overcoming challenges in a rapidly evolving field. Dedicated to environmental & human health, he joined the GreenFire team in 2016 to advance responsible, chemical-free firefighting & fire protection technologies.
Chad Selk
Chad Selk
Fire Department Expert & Liaison
Fire Captain of the City of Riverside Fire Department, Chad brings over 25 years experience in emergency response, leadership & public safety. He has earned multiple Firefighter of the Year honors & served in specialties including Search & Rescue and Hazardous Materials. Chad holds degrees in fire science & organizational leadership.
Don Mesquit
Don Mesquit
Regulatory & Closed Systems
Don brings over 35 years of fire protection experience and holds a California C-16 specialty license, with deep expertise across installation, inspection, testing, and maintenance of a wide range of fire systems. As an NFPA & IFMA member, his extensive knowledge of fire codes, standards & testing helps ensure GreenFire's products are properly evaluated & certified.
Seth Sundquist
Seth Sundquist
New Business Development & R&D
Seth is a longtime business owner & licensed contractor with nearly two decades of experience, specializing in mechanical systems including commercial plumbing, boilers & fire sprinklers. Known for developing the innovative fire-prevention tool heat barrier and for operating with a strong focus on client education, authenticity & transparency.
Anthony Fallon
Anthony Fallon
Head of E-Commerce
Anthony leads HALT Fire e-commerce operations and Shopify storefront, driving consumer sales strategy, conversion optimization, and digital retail growth across all consumer product lines.
Reed Radford
Reed Radford
Head of Industrial Sales
Reed leads HALT Industrial sales, managing relationships with fire departments, municipalities, industrial operators, and government agencies transitioning away from AFFF to HALT PFAS-free solutions.

HALT Fire's Founding Commitments

Non-Toxic

Non-Toxic

Non-Carcinogenic

Non-Carcinogenic

Eco Friendly

Eco Friendly

Easy Cleanup

Easy Cleanup

Food Safe

Food & Environment Safe

Non-Corrosive

Non-Corrosive

Any Surface

Any Surface

Zero Reignition

Zero Reignition